Healthy Dog Food
Dog lovers the world over have become increasingly disillusioned with the pet food industry. Poor quality food masquerading as balanced diets and expensive brands promising superior nutrition, yet leaving out vital ingredients to provide yet another “solution” product, have lead many to see through the marketing doublespeak and realize that profit, not their pets good health, is the manufacturers main concern.
The exposure of certain manufacturers’ total disregard for the rights and dignity of companion animals in their testing facilities, has been highlighted by undercover investigations. These investigations have revealed the appalling conditions and ongoing unnecessary and cruel testing perpetrated in the name of science, but aimed at providing yet another marketing angle to sell their products.
Following 9 months of extensive research and after consulting with veterinarians and one of South Africa’s leading animal scientists, they discovered that it was indeed possible to formulate a food that has all the ingredients to help with the prevention of the most commonly experienced ailments and problems in pets.
So what makes this so different from what your dog or cat can currently get?
Well, firstly you need to understand the approach taken by the various brands. The cheaper economy food manufacturers do their best to meet the minimum requirements laid down by law. This allows them to label their products in such a way that the consumer believes that they are getting a quality product for their pets.
The premium brands have gone the route of segmenting their products. This is done by age, breed or ailment. You, the consumer are therefore lead, through skilful advertising, to the conclusion that you require different foods on an ongoing basis.
This begs the question. If the premium food is advertised as balanced, then why do they leave out certain vital ingredients or allow higher than necessary levels of others, that result in your pet requiring a “special” advanced food to solve, for example, a hairball problem?
It came as no surprise, that it is quite possible to combine ingredients for hairballs, renal health, digestive tract health and cardiac and eye site health into one truly balanced diet. This leads us to the conclusion that the manufacturers either knowingly or unknowingly are damaging the health of our pets in the pursuit of greater profits.
As lifelong dog and cat owners, we believe strongly in showing respect and care for our animals. We are all entrusted with the responsibility to look after our animals to the best of our ability. The best way to do this is to learn to read the labels on the products you purchase. If in doubt, consult you vet.
Just remember though, that your vet isn’t a nutritionist and may not really know what a healthy dog food should contain. Certainly not all the poisons and corn currently on offer even in the so-called premium brands
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